Alaska Milk Corp. campaign: ‘Tamang Tangkad at Bigat’
FOR some time now, people think that a person is healthy because he is heavy. However, this is not always the case. This is what Idelia G. Glorioso, senior science research specialist of the Department of Science and Technology–Food and Nutrition Research Institute of the Philippines (DOST-FNRI), said during the media discussion held in Cebu last Sept. 26 together with Alaska Milk Corp.
According to the 2015 Updating of the Nutritional Status of Filipinos developed by the FNRI, one out of every three children in the Philippines aged five to 10 is suffering from stunted growth. Similarly, one out of every three children aged five to 10 years old is underweight.
According to Glorioso, the stunted growth rate in Cebu City is higher than the Philippine average. Stunted growth and being underweight are problems that should be seriously addressed. This could lead to loss of productivity and opportunities for those affected, and even to nutrition-related diseases later in life.
On the forefront of the campaign, Alaska presented its new Alaska Fortified Milk Drink which is rich in Vitamin D, high in calcium and iron, and packed with protein. It is essential to be included in the “Pinggang Pinoy,” a recommended proportion per food group for every meal and includes the “go, glow and grow” foods.
Alaska envisions to promote affordable nutrition in the Philippines for Filipinos to achieve their maximum potential and to grow competitive in life. Alaska encourages everyone to drink milk every day, maintain a balanced diet and live an active lifestyle. Nothing beats a kid achieving “ang tamang tangkad at bigat” (the right height and weight). Michael Rey M. Cortes, Contributor